About Optricity


Optricity offers a platform of warehousing optimization, design and analysis software solutions to enhance operational precision within the workplace. By utilizing a unique blend of domain expertise, advanced mathematics and software engineering skills, Optricity has developed innovative technologies to support warehousing professionals and improve operational clarity in distribution centers around the world.

Capitalizing on powerful computing algorithms and patented processes, Optricity’s solutions drive productivity and efficiency and offer software users the ability to master warehousing operations, from gain to maintenance. Continuous software enhancement exemplifies Optricity’s commitment to its users addressing both dynamic operations and ever changing industry conditions. Responding to business-specific requirements, Optricity systems modify advanced mathematics to serve real operating environments, ensuring results are optimal according to defined rules.

Optricity software-supported warehouses are more efficient at accomplishing true objectives – receiving, storing, and shipping goods with efficiency to achieve customer satisfaction, both internally and externally. Mirroring the values of Optricity’s leadership team and the rigorous demands of the marketplace, the software development team delivers:

  • solution speed, quality, and ease of use,
  • system integration simplicity,
  • high quality user training, dedication to innovation,
  • extreme customer support,
  • and industry-advancing, thought leadership, to produce software that serves as a global leader in its class.


Chuck Grissom

Charles Grissom, PH.D.


Chuck serves as the Chief Technology Officer for Optricity and software architect of OptiSlot DC™ (OptiSlot). His PhD in advanced mathematics and his innovation in software engineering guide the Optricity software development team to new levels of achievement, advancing the science of slotting technology and warehousing optimization. The patented processes utilized in Optricity software systems offer customers distinct advantages in their operations. These advantages are as practical as they are innovative thanks to Chuck’s leadership and commitment to fitting the solution to meet the needs of actual, operational environments. Supported by decades of warehousing domain experience, Chuck is recognized around the world for combining his industry expertise with his software development skills. He is also down to earth, practical and a favorite team member of the Optricity customers. Currently, Chuck is bolstering the development capabilities of the Optricity team to enhance and support current products, while laying the foundation for new product growth. Using the proprietary blend of advanced mathematics, software engineering skills and domain expertise unique to Optricity, Chuck will support the launch of new products, equivalent in customer value, to Optricity’s flagship product, OptiSlot.

Sheila M. Benny

Sheila M. Benny


Sheila leads the Optricity team to deliver innovative software and solutions to customers worldwide. Identifying unique business needs, developing and delivering transformative solutions heralds from her background in industrial engineering, technology and marketing consulting. Currently, she is shepherding Optricity’s evolution from single product to a multi-product company and is developing an ecosystem of partnerships to expand solution delivery capabilities.

An industry leader, Sheila believes in giving back to the community. As an example, she serves on the executive board and as immediate Past-President of the national Warehousing Education and Research Council (WERC). She also sits on the Advisory Board of the NC Global Logistics Technology Program. Among her outreach initiatives, she provides support for ALAN, the American Logistics Aid Network, as well as, One Warm Coat and NC Food Bank drives.

Dan Basmajian

Dan Basmajian


Dan, inventor of the first, commercially available slotting software, sold his first company, Performance Analysis Corporation, to Manhattan Associates (MA) in 1998. Retiring as a senior executive, after helping to take MA public, he later returned to industry as a CEO in the technology sector. Dan joined Sheila and Chuck at Optricity in January of 2006 after advising several technology start-up ventures. Dan is a world-renowned warehousing optimization domain expert, innovator, and a globally, sought-after industry speaker.

A graduate of Duke University’s, Fuqua MBA program, Dan has lectured on small business in Russia, and provided in-person, industry presentations in the US, Europe, and in Australia. His web presentations have reached over a thousand requested downloads. A recognized thought leader, Dan is the author or co-author of many warehousing optimization whitepapers and articles distributed online and in industry-leading publications globally.

Our Partners

Bastian Solutions, Inc.
Bridge Solutions Group
FOTI Group
Johnson Stephens Consulting
Logistics Change
Open Sky Group
Peter J. Ellis & Associates
Synermatic Supply Chain Solutions
Synermatic Supply Chain Solutions
Worldwide Chain Stores

Contact Us

Physical Address:
Mailing Address:
+1 (919) 237-4846
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